Marketing Manager
Job Description
We are looking for an experienced and result-oriented Marketing Manager to develop and execute marketing strategies for our energy storage, lithium battery, and power backup products. The candidate will be responsible for brand growth, digital marketing, lead generation, campaign management, market research, and improving customer engagement.
- Develop and execute marketing strategies to increase brand awareness and business growth
- Plan and manage digital marketing campaigns across relevant platforms
- Develop lead generation strategies and optimize marketing campaigns for conversions
- Manage SEO, SEM, social media, email marketing, and content marketing activities
- Plan and execute product launches, promotional campaigns, and marketing initiatives
- Monitor campaign performance and prepare regular marketing reports
- Analyze market trends, customer behavior, and competitor activities
- Work closely with the sales team to improve lead quality and conversion rates
- Develop marketing content for websites, social media, advertisements, and promotional materials
- Manage the company's social media presence and online brand reputation
- Coordinate with creative agencies, designers, and external marketing partners
- Track marketing budgets and ensure effective utilization of resources
- Identify new marketing opportunities and potential customer segments
- Measure key marketing metrics and continuously optimize campaign performance
- Stay updated with the latest digital marketing trends, tools, and industry developments
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 3–5 years of experience in marketing or digital marketing
- Strong knowledge of digital marketing strategies and campaign management
- Hands-on experience with Google Ads, Meta Ads, and other digital advertising platforms
- Good understanding of SEO, SEM, social media marketing, and content marketing
- Experience with lead generation and conversion optimization
- Knowledge of Google Analytics and marketing performance tools
- Strong understanding of branding and customer engagement strategies
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving abilities
- Ability to manage multiple marketing campaigns and projects simultaneously
- Creative mindset with strong attention to detail
- Experience in the energy, solar, electrical, battery, or technology industry is an added advantage
- Ability to work independently as well as collaborate effectively with cross-functional teams